包装看起来和竞品太像The packaging looks too much like the competition
产品有自己的优势，但包装没有形成自己的识别。The product has its own strengths, but the packaging lacks a distinctive identity.
我们用设计解决包装问题
We solve problems
with design.
YYBD 专注于通过设计解决包装问题。
从新品包装、包装升级到多 SKU 系统，我们先判断问题，再开始设计。
YYBD focuses on solving packaging problems through design.
From new packaging and packaging redesign to multi-SKU systems,
we identify the problem before we start designing.
我们解决这些包装问题What packaging problem
are you trying to solve?
信息很多，却没有重点Too much information, but no clear priority
品牌、产品名、卖点、规格都在说话，消费者却不知道应该先看什么。The brand, product name, selling points and specifications are all competing for attention, leaving consumers unsure what to look at first.
SKU 越来越多，系列越来越乱More SKUs, less consistency across the range
每个产品单独看都没问题，放在一起却不像同一个品牌。Each product works well on its own, but together they no longer feel like one brand.
老包装需要升级，
却不知道该改什么The packaging needs an update, but it’s unclear what should change
改得太少没有变化，改得太多又可能失去原来的品牌资产。Change too little and nothing really changes. Change too much and you risk losing the brand equity you’ve already built.
新产品要上市，
却没有明确的包装方向A new product is ready to launch, but there’s no clear direction for the packaging
大家都有自己的意见，但没有一个清楚的判断标准。Everyone has an opinion, but there’s no clear standard for making decisions.
你的包装需要解决什么问题？Packaging Expertise
包装设计Packaging Design
为新品建立清晰、有识别度的包装设计。
从产品、信息到视觉表达，让包装不只是完成设计，而是更好地进入市场竞争。Create clear, distinctive packaging for new products. Structure product information and visuals to compete more effectively in the market.
包装升级Packaging Redesign
重新判断现有包装中什么应该保留，什么需要改变。
不是单纯换一个新设计，而是解决原包装已经出现的问题。Identify what to keep and what to change. Redesign to solve existing packaging problems, not simply create a new look.
系列包装系统Packaging System
为多 SKU、多系列和不同产品线建立统一又容易区分的包装系统。
让新产品加入时，不需要每次重新开始。Build a consistent, distinctive system across SKUs and product ranges. Make future products easier to extend without starting over.
包装诊断与策略Packaging Audit & Strategy
在开始设计之前，先判断包装的问题到底在哪里。
从品牌识别、信息、产品卖点、SKU 关系和竞争环境中找到真正需要解决的问题。Identify the real packaging problem before designing. Review brand identity, information, selling points, SKU relationships and competition to define what needs to be solved.
我们实际解决过的问题Problems solved through design.
设计判断的背后，
是长期积累的品牌与设计经验
Experience behind every decision.
公司介绍About YYBD
YYBD 是一家专注于通过设计解决包装问题的设计公司。
我们拥有超过 25 年的品牌与设计经验，长期参与品牌识别、包装及复杂视觉系统的设计工作。
YYBD 及团队过往曾服务和参与 Mars、P&G、GSK、Member’s Mark 等品牌项目。
我们相信，包装设计不应该先从风格开始，而应该先理解品牌、产品与市场真正需要解决的问题，再通过设计做出有效的回应。
YYBD is a design studio focused on solving packaging problems through design.
With over 25 years of experience in branding and design, our work spans brand identity, packaging and complex visual systems.
YYBD and our team have worked with and contributed to projects for brands including Mars, P&G, GSK and Member’s Mark.
We believe packaging design should not begin with style. It should begin by understanding the real problems facing the brand, product and market, then using design to solve them effectively. Design should solve a problem.
有包装问题？Have a packaging problem?
告诉我们你的产品，以及目前正在面对的包装问题。
我们可以从问题开始，而不是从“你想要什么风格”开始。Tell us about your product and the packaging challenges you’re facing.
We start with the problem, not with what style you want.
邮箱emailservice@yuyubd.com
微信wechatYuyubrandingdesign